The channel will have a lot more hosted content than on other platforms, said Izad. The channel will publish weekdays, and its content will span newsy videos related to hip-hop culture, memes as well as host-driven shows and interviews. Studio71 has a production team of seven working on WorldStar’s Snapchat Discover channel. “This opportunity with Snap is the first thing we’re doing in that vein of creating more content together,” said Studio71 CEO Reza Izad. Then there’s the original content production piece, which includes WorldStar’s new Snapchat Discover channel, which will be ad-supported with WorldStar and Studio71 splitting the revenue.
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It is visited most frequently by men aged 18 to 24.As part of that deal, WorldStar’s YouTube channel is part of Studio71’s network of YouTube channels for which Studio71 sells ads, strikes branded-content deals with advertisers and advises WorldStar how to grow its audience on the video platform. According to web analytics company Alexa, it ranks 232nd in the U.S., ahead of NBA.com, Bloomberg and Travelocity, and 466th in Canada. There are now thousands of videos on the site, and O’Denat estimates roughly 2 million visitors a day. It’s become one of the primary vehicles to peddle smut-filled videos.”Īccording to a 2011 profile in Vibe magazine, the World Star website was founded in 2005 by Lee “Q” O’Denat, a Queens, N.Y., native who started his career by selling mixtapes online. “But it’s now sort of crossed over to the mainstream, to the wider popular culture.
“The site was originally about posting underground hip hop,” said Dalton Higgins, hip hop expert and author of forthcoming Far From Over: The Music and Life of Drake. It is common to hear amateur cameramen yelling “World Star!” during or after a violent altercation later uploaded online, a testament to the site’s ever-increasing reach. ABC News reports that violent videos on the site, such as one that shows a young man being beaten on the L train in New York, have resulted in a least six criminal investigations since April 2011.īut some may question whether some acts are being committed with the website already in mind. The site has also prompted investigations in the U.S. “It’s been posted and it’s now going to be used as evidence.” “Certain sites are going to gain a reputation for certain type of content, which may be a contributing factor … The reasons why they post it on a certain site is not integral to the investigation. Police won’t speculate as to why the videos were uploaded to World Star Hip Hop, known as WSHH. It is believed the incident happened outside the H&M at the Eaton Centre last winter. Toronto police are now investigating the urination video posted Tuesday, after being alerted to its existence online by the media. Three videos - a couple having sex on the TTC, a girl getting beaten up by at least three people on Yonge St., and a man apparently urinating on another outside the Eaton Centre - have garnered significant attention after being uploaded to the site. In recent months, it has also become synonymous with the ignominious side of Toronto. (“McDonalds Scrap On New Years Day: Grown Woman Gets Dropped For Running Lip In Toronto!”) There are car videos, rap videos, video of fights on the subway and in McDonald’s, video of men getting shot in the testicles and cop videos, all crudely titled in a tabloid style that gives everything away.
The U.S.-based website is a smorgasbord of both professionally produced and amateur videos showcasing music, sex, violence and everything in between.
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It started as a digital download site and has morphed into a place where the video of a “young thug” apparently urinating on the face of a homeless man garners almost 300,000 views in two days.
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